Artificial intelligence and machine learning are well known in industry. When we look on production side, however real used solutions are very limited. In this table discussion, we like to discuss reasons for the actual situation. A blocking point for a rollout is that for business people machine learning and AI is hard to understand. On the other side, heuristics often generate similar results like complex machine learning algorithms and are much easier to understand for non data scientists. So, is machine learning just a hip? Also we will discuss another critical questions, because in general there two ways of implementing solutions: make or buy. So what is the best way in what situation?